A Pre-Mailing Checklist

A strategically sound Direct Mail Campaign requires careful planning. Here are some questions to ask yourself prior to launching a campaign to make sure all your bases are covered.

DID YOU?
~ Determine an allowable budget for your mailing?
~ Gather cost estimates from all of your vendors?
~ Select your target market?
~ Get counts and cost for mailing list?
~ NCOA your customer list?
~ Merge/purge rented list with your own customer list?
~ Format addresses for the most efficient processing?
~ Start creative development?
~ Decide on size, color, format and paper of the piece?
~ Ensure your mailing meets Postal Service standards?
~ Will piece meet automation compatibility?
~ Choose method of delivery(Standard Mail, Non-Profit, First Class)?
~ Choose postage payment method (indica/permit, live stamp, meter)?
~ Allow enough time and money in budget for changes?
~ Proofread, and quality check design, and have someone else do the same?
~ Deliver artwork for printing?
~ Create a tracking strategy for your results?
~ Map out a sound strategy for ongoing communications?
~ Develop a reliable testing strategy?

Call our Project Managers to help walk you through this process for a great stress free mailing campaign.