§ According
to the United States Postal Service, 98%
of consumers bring in their mail the day it’s delivered and 77 percent sort
through it immediately. This means there
are people who are seeing your direct mail marketing campaign immediately.
§ Direct
mail campaigns allow you to target on a specific group of individuals who are
most likely to want or need the products and services your company provides.
This means a higher ROI than if you were to do mass advertising like a print,
TV, radio or banner ad.
§ You
can customize your direct mail campaign by addressing your customers by name
and addressing their needs specifically using Variable Data Printing (VDP). When you speak directly to your audience, they
are more likely to respond.
§ Mailing
campaigns are flexible in that there are many ways to deliver your
message: a letter, a postcard, a
brochure, etc. We will help you choose
which method will get your message across best.
§ A
direct mail piece allows you to physically put your message in the hands of
your target audience. You can make an
even greater impression by sending a “bump in the envelope” (where a premium is
included) or adding additional material like coupons.
§ Direct
mail Campaigns are easily measurable and can allow you to see exactly how
effective they are for your company. Simply
track the inquiries received or count the number of coupons redeemed. This will help you better target future mailings
by allowing you to see exactly what works for your audience.
For
more information, please visit www.mailmanagerinc.com.
